The Story from APM

Becoming Fluff Chance

Tuesday, September 29 2009

Becoming Fluff ChancE

Eric Gaskins

As Fashion Week wrapped up last week, pictures of the spring collections were everywhere. For the first time in 22 years, Eric Gaskins attended the shows not as a New York designer but instead, as his alter ego Fluff Chance, one of the fashion world's sharpest bloggers.

Over a year ago, Eric decided to start writing about the ups and downs of the fashion biz. He wanted to be brutally honest, so he invented a pseudonym, Fluff Chance, a hairless cat that raked the industry over the coals. He caught almost everyone's attention. In the meantime, the recession was sinking his label, Eric Gaskins Design. Eric decided to go out with a bang. He outed himself as Fluff Chance just days before his business closed doors. It was then he learned that Fluff's blog was getting more attention than Eric's gowns. Eric talks to Dick Gordon about clawing his way into the fashion world, what it's like to dress actresses on the red carpet, and how he transformed into fashionista blogger extraordinaire.

• Read Eric's blog
  
• Look through Eric's design site 
• Music in this story: Fashion performed by The Lovemakers for the album The Lovemakers (Australian Edition)